Virgin Trains is launching a nationwide “Where’s Wally? Hunt” to encourage families to get out and about this summer. One hundred replicas of the much-loved character are being dispatched today (Monday, July 20) ready for the challenge to begin tomorrow.
Wally, who is known to appear in train stations in the famous books created by Martin Hanford, will follow suit in the real world with life size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line. Manchester, Liverpool and Edinburgh are among cities where replica Wallys can be spotted by the most eagle-eyed travellers.
The hunt runs for six weeks throughout the school holidays, and promises to keep families entertained during their summer travels. Families should head towards city landmarks and train stations to have the edge on spotting the bespectacled character. Knowing Wally likes to mix in with the crowd, however, Virgin Trains will also be helping out intrepid explorers by releasing a series of clues via itssocial media channels.
To enter, those joining the hunt need simply snap a picture of themselves with a Wally on the route. Once they’ve found as many as they can, they simply tweet the total number of Wallys they’ve found to @VirginTrains using the hashtag #FoundWally or enter via the Virgin Trains Facebook page by August 31. The family/family member to find the most Wallys will win a luxury Virgin Trains Escape Weekend in London, courtesy of SuperBreak.
Steve Tennant, Executive Director of Customer Service at Virgin Trains, said: “Every kid looks forward to the summer holidays and all the fun of six weeks off; we’re always focussed on helping parents and families make the most of every second – even when travelling. Bringing Where’s Wally? into the Virgin Trains crew will make for a summer to remember and we can’t wait to take him out of the books and into the nation’s cities. What’s more, we hope that adventurous families joining the hunt will take advantage of our new Family Ticket, which will help them travel for less this summer.”