BuzzFeed: The man who sold the end of the world

Tim Ralston is building an empire selling the Crovel, a half-shovel, half-weapon for practical-minded doomsday preppers, spinning the American Dream out of our worst nightmares. Meet The Entrepreneur Behind The Apocalypse’s Must-Have Accessory.

Somewhere in Arizona, a man I have known for less than 24 hours is teaching me how to kill a human being with a shovel. Or, should I say, a special customized shovel whose left edge is an axe blade. “Keep it straight at the target, bring it right to this point, and then” — the device, 26 inches long, goes hurling toward a tree stump, the blade spinning end over end — “straight through.”

That’s Tim Ralston, 49, apocalypse salesman of the year. Before he put a shotgun in the trunk of my car, blindfolded me, and took me to this undisclosed location two-plus hours from Phoenix, he invented the tool we’re throwing. This one product has helped him make more than a million dollars in 2012 selling to people who think America — or the entire world — is at risk of collapse.

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2012-12-21T21:56:22+00:00